<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>Russ Wittmann &#187; Apple</title> <atom:link href="http://www.russwittmann.com/tag/apple/feed/" rel="self" type="application/rss+xml" /><link>http://www.russwittmann.com</link> <description>Social Media Engineer - Interactive Marketer</description> <lastBuildDate>Sat, 09 Jul 2011 20:14:18 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.2.1</generator> <item><title>Outsourced Call Centers</title><link>http://www.russwittmann.com/outsourced-call-centers/</link> <comments>http://www.russwittmann.com/outsourced-call-centers/#comments</comments> <pubDate>Wed, 23 Jul 2008 05:11:32 +0000</pubDate> <dc:creator>Russ Wittmann</dc:creator> <category><![CDATA[General]]></category> <category><![CDATA[Technology]]></category> <category><![CDATA[Apple]]></category><guid isPermaLink="false">http://www.russwittmann.com/?p=118</guid> <description><![CDATA[This week, I had my really first bad experience with outsourced call centers.  On Monday, my son came to me because our Xbox 360 encountered the red rings of death; a hardware issue affecting a lot of Xbox 360 consumers. So many Xboxes were affected that Microsoft has extended the warranty for an additional 2 [...]]]></description> <content:encoded><![CDATA[<p>This week, I had my really first bad experience with <a title="Outsourcing" href="http://en.wikipedia.org/wiki/Outsourcing" target="_blank">outsourced</a> <strong>call centers</strong>.  On Monday, my son came to me because our Xbox 360 encountered the red rings of death; a hardware issue affecting a lot of Xbox 360 consumers. So many Xboxes were affected that <a title="Microsoft" href="http://www.microsoft.com">Microsoft</a> has extended the warranty for an additional 2 years.</p><p>After verifying it was a true red ring of death and taking a picture, I immediately called Microsoft and was routed to an <strong>outsourced call center</strong>.  During this conversation, I started to talk with the <strong>outsourced</strong> support agent.  The agent kept telling me &#8220;Thank you for your problem&#8221; and then couldn&#8217;t stop telling me &#8220;thank you,&#8221; &#8220;Please be patient,&#8221; and &#8220;We will solve you&#8221;. Seemed really odd, but hilarious.</p><p>After 45 minutes of waiting on hold for the <strong>outsourced call center</strong> agent to find a solution, he finally came back on the line with an answer of &#8220;Thank you for your problem and I am glad to solve you.&#8221; Trying to hold back my laughter, I said, &#8220;How did you solve me?&#8221;</p><p>The <strong>outsourced call center</strong> agent said, &#8220;Your device is out of warranty, but we have extended it to solve your problem and will fix it.&#8221;  The only thing I would have to do is get my own box for shipping the system back to them.</p><p>I found myself relating this whole experience to a movie I recently watched called &#8220;<a title="Outsourced" href="http://en.wikipedia.org/wiki/Outsourced" target="_blank">Outsourced</a>.&#8221; In the movie, a company <strong>outsourced</strong> their <strong>call center</strong> to India. Which seems to be exactly what Microsoft has done with their support.  One part of the call was extremely familiar, because I asked the support rep where he was located and he told me Chi&#8230;caaaaa..go. That was one of the classic scenes in the &#8220;<strong>Outsourced</strong>&#8221; movie itself.</p><p><strong>Outsourcing</strong> is Bad for American business. <strong>Outsourced call centers</strong> are even worse for a hard American worker like myself to deal with. Just dealing with a rep about a broken product is difficult enough in itself, but add an extreme <a title="language barrier" href="http://en.wikipedia.org/wiki/Language_barrier" target="_blank">language barrier</a> of an <strong>outsourced call center</strong> agent and you&#8217;ve created and instantly unbearable situation.</p><p>One company that I highly respect, <a title="Apple" href="http://www.apple.com" target="_blank">Apple</a>, hasn&#8217;t resorted to <strong>outsourcing</strong> their <strong>call centers</strong> to a foreign county. Apple seems to know that customer service and the ability to understand the representative your talking to is vitally important to keeping customers.</p><p><script type="text/javascript">
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