Peter Cohen, Macworld:
One question that came from the audience wondered why Apple doesn’t participate in the “Intel Inside” program, in which PC manufacturers affix the well-known labels to their computers.
“We like our own stickers better,” Jobs said. “Don’t get me wrong. We love working with Intel. We’re proud to ship Intel products in Macs. They’re screamers, and combined with our OS, we’ve tuned them well. It’s just that everyone knows we use Intel processors. We’d rather not tell them about the product that’s inside the box.”
The only stickers that you’ll find on Apple products are those clear ones that protect them on their magical journey to your doorstep.
Note To Question Asker: Does your maching have a crappy sticker on it getting goo all over your wrists?
August 10, 2007
Apple